Increasing Your Blog’s Value – A Must Read

Today’s technology is ever improving. More and more people are hooked into computer, internet, and most of all, their mobile phones. A lot of brick-and-mortar stores are slowly closing because business can now be done online. With this comes a huge opportunity that only half of the world took advantage of. But sadly, half of this percentage is also uneducated and confused due to many resources available online.

Full Disclosure:  Anyone can post in the internet and make up their own story without even giving valid proofs, tests, and authorization to the readers. This made the market so confusing. So whenever you found resources, ALWAYS question it and dig deeper.

My Concerns

I am blogging about this because I’m quite surprised how many bloggers have been uninformed with the latest updates and trends of digital marketing today. Last September 14, I posted for a guest post opportunity (paid and not paid) to different bloggers community, and I was so surprised with:

  • how bloggers interlinks their websites together using sidebars, footprints, and every freaking posts! – a huge footprint1 that affects both client and the blogger
  • how their way of backlinking is like super archaic – such as link exchange, footers and any sitewide backlinks, low quality directories, backlinks from unrelated websites (otherwise known as irrelevant backlinks), and a lot more!
  • how their blogs and websites are heavily spammed from trashy and poisonous websites, whereby some mistook it as DDOS attack. I figure “perhaps” one of their clients use GSA2 to send massive of backlinks from completely trashy and chinese sites just so to index it (not realizing it will hurt the blogger’s site).
  • the massive outbound links3 they put in just to earn from their blogs. Moz OSE tool can detect this and they label it as “SPAM SCORE”.
  • and how that some of them quoted me insane rates for a blog that has very low backlink profile

To top that, I even talked to bloggers who says:

“DoFollow is bad for my site, that is why I have different price for NoFollow and DoFollow Links”

…yeah right! You telling me that, is a big indication you know nothing about DoFollow and NoFollow links. Forbes recently became NoFollow and people are still paying authors and contributors $1,500 each backlink.

“I don’t care about my backlink profile, I have massive followers in Social Media”

…well, if you have massive followers then your backlink profile should be good. Besides, you cannot just rely heavily on social media.

Yeah, I know how it feels to have a blog and haven’t been monetized or not earning from it. However, there are TONS of ways to earn using the blog, all a person would do is make an effort and wait for the right time. You don’t need to hunt every time and rake a lot of opportunities or campaign, you just need to find a few clients and establish a relationship with them so they will pay you consistently, or a system that will generate earnings monthly.

FYI, if you think that blogging is a shortcut to money success and power, think again! It’s not a get-rich-quick scheme, for pete’s sake!

 

Ways To Earn From Blogging

Advertising

This needs a lot of GENUINE traffic. Quite risky and more prone to be banned, but the potential earning would be $50 to $10,000 per month, and even up to $100,000 if you’re website is a big as CNN or Forbes.

Affiliate Marketing

This needs a good SEO and keyword positioning in search engine. Potential earning $500 – $3,000 per month.

Unbiased Reviews

This is different from Sponsorship, which is actually considered by Google as a “paid” or “incentivize”post/links. Depends on your niche, community, and influence, it’s between $10-$500 each review, some will send you their products for free.

Paid Guest Post

If your blog or website has good backlink profile and domain authority statistics, internet marketers pays good amount. Depending on your blog’s statistics and backlink profile, it could go between $10 – $200 each backlink.

And a whole lot more!

What I love on doing any kind of online ventures is the fact that everything can be entirely in your control. You can test and burn, then test again, until you finally figure out what really works and what’s not. Again, with the right information, there is HUGE potential for earnings since this has been a long, untapped opportunity that only a few people get it right.

With blogging, I might say as early as now, will NOT get you to become a billionaire. If you are a risk taker and would simply go beyond just merely blogging, then the possibilities are endless, and yes being billionaire is somehow achievable!

The thing about blogging is that they’re one of the lowest virtual “food chain”. Obviously, plenty of huge websites will not exist in page 1 of search engines for certain keywords if they don’t have those small blogs pointing to their sites. However, this is also where the majority of the people who are uninformed and misinformed. Take for example, when I was looking through the website applications from the above-mentioned opportunity I posted in FB, one of the bloggers quoted me 15k pesos (along with her media kit) for a blog that has very low profile backlink.

junielou-ahrefs1

 

As you can see from the screenshot above, the website’s Referring Domains4 is very low. When I try to investigate further, they came from a low backlink profile websites as well, not even at least ONE from Authority Websites5. Most of them came from partner sites or generic sites that have nothing not to do with blogger’s niche.

junielou-ahrefs2

 

Now I hop on to Moz and check its Domain Authority6. I was not expecting a high DA on this because of the RDs above.

junielou-da-pa

 

As expected, very low DA. My husband’s website TempeOp has far more decent DA/PA ratio than this blog, even though he only has 13 Referring Domains. Take a look at his blog’s statistics here…

tempeop-da-patempeop-ahref

 

Now in terms of traffic’s Bounce Rate7, Alexa shows that 75% bounce rate with only 1 average daily page views.

junielou-alexa

 

All in all, the 15k pesos for this website is NOT WORTH IT. The same amount money would be better off spending a Huffington Post backlink which is an Authority Website, with thousands of RDs and backlinks, massive of traffic, and Domain Authority 98. And besides, I can post an article in Lifehack.org for free since I am an author there, and usually charge my monthly clients $99, which is half than this blogger is asking me.

FYI:  I am paying a hefty sum for these 4 tools monthly – Ahrefs.com, Moz.com, SEMrush.com, and Majestic.com – just to stay on the edge of competition.

Doing The Right Way

Had this blogger made an effort on her blog’s backlink profile, I have no problem paying 15k pesos. My clients can afford, and so do I. We have also paid other bloggers and contributor authors up to $500 each post with 1 backlink, so long as we know it is a good deal and that the website has strong metrics.

As I have mentioned above, you don’t need a lot of clients – just a few who would pay you all so well, that you only need to post 2-4 articles a month, and live the rest of the month spending time with your family or with yourself. With this type of system, this leaves you plenty of time to solidify your website, which can literally attract more clients of all sorts. You’ve got to focus more on getting more bang for the buck, eg. 1 guest post with 1 outbound link for $500, instead of having 10 guest posts with 10 outbound links for $50, as this is much more beneficial with your blog and less hassle for you as the website owner. Also, it is worth mentioning that a lot of clients will frown upon your website if there are too many outbound links.

If you have a good looking, properly built blog with a strong backlink or domain profile, you widen your income opportunity (so you are not just looking for people who does sponsored reviews, but big internet marketers and SEO agencies as well), and there is a greater chance for you to position yourself in search engines for certain high search volume keywords (which will expose you to genuine traffic without the help of social media, and give you even more earnings from advertising and affiliate programs). In short, you double your income from your blog. Talking about hitting multiple birds in one stone, right???

So you might be wondering how to do this? I will mention here a few tips that you can start…

  • Get yourself a paid domain early on, not free hosted by blogspot or wordpress. It only costs $12 maximum, and still take advantage of the free hosting these websites provides. Once you start building backlinks, at least you don’t have to deal with 301 redirects8 later, which is actually a hassle and spills 10% of link juice9.
  • Plan the structure of your website. This means know what is the flow of your website, what pages to build, the menus you’re going to create, and most especially the topics of articles you want to write or blog about. You may also consider adding Schema Markup10to increase your chances of getting ranked on certain keywords effectively.
  • Select a good looking theme and choose a layout that is different and unique. You don’t have to follow what others are doing. You can choose not to post a short bio and picture on the right side of your front page, and go for a full page of About Me section instead; you can opt for Privacy Policy page, or have a Disclosure or Copyright section instead; you are free to have a static front page and have a dedicated page for blog posts instead of having all your recent posts in the front page. Be creative as possible. Clients like diversity.
  • Give your blog some time or allow it to age for a bit before you start monetizing it or doing SEO backlinks. It is very unnatural to search engines for a new blog to start monetizing or placing tons of outbound links, unless of course you have a big brand that is already known by millions of people. Bloggers who are so aggressive on this would always end up penalized11 or sandboxed12 by Google.
  • Build the basic Social Media pages and interlink them together. This is a part of your brand foundation and Google doesn’t penalize you for doing this. Social Media Optimization is now part of SEO, and any new websites who doesn’t have social pages or a single social media signal or shares are considered fishy.
  • Fill your blog with relevant articles, coupled with different types of media, such as photos and videos. Some even includes documents and pdf files, slideshare, infographics, audio files, and any other form of embedment.
  • Work on your Onpage SEO and siloing13. This maybe new to you, but interlinking within your pages and posts helps a lot on relevancy, authoritativeness, and flow of your website. Search engine will also consider you an expert or author on such niche, if done properly.
  • Link to Authority Websites. Linking out to an Authority website plays a major role on your website’s trust as well. This simply means to say that whatever facts in the article you are posting has a credible and trusted source, thus it enhances your trustworthiness too.

The Real Talk

Honestly, anybody can blog. As long as you know how to turn on your computer and use the internet, then you’re all set. You don’t even need to be savvy writer or a programmer to do this – those tasks can be outsourced.

What separates the men from the boys is the willingness of the blogger to make an effort and invest in it. And I am not just talking about time, but money. Right now, a $10 domain can be so intimidating to you, but once you start making $500 or more 6-10 months from now, it is nothing.

But your investment shouldn’t stop there. You might want to consider buying paid backlinks, paid tools, paid resources, paid articles, paid themes, paid hosting, buy photos and media, hire somebody. I did not suggest you do them all; assess what you need and invest on it.

The waiting game is also no fun at all. But it is during those times that you and your website will grow. Learn new things, buy a book or ebook or online course, study your niche, involve more in communities and ask, build relationships, etc. As I have mentioned above, blogging is not a rich-quick-scheme. Everybody can blog, but not everybody can successfully earn from it, especially if you have done close to nothing.

Pluggin’ in…

Well, that is it for now. I am a good internet marketer and SEO person, but not just in writing. Hence the reason I don’t blog regularly and I don’t do case studies so often.

However, let me take this opportunity to plug my upcoming ebook. It will be called “Blogging The Right Way”, and it will be created out of passion towards other bloggers. We will price it probably around $5 to $29, depending on the content we incorporate and add. It will be full-packed information, together with step-by-step guide and loads of resources from free to paid, from building to establishing, from zero-income to getting clients and opportunities. Below is the tentative outline for the ebook:

upcoming-ebook

Although writing is not my thing, I believe there is a certain need here to create the ebook out of my own knowledge, given the fact that I have been in this industry knee-deep for quite some time, while feeling pity for bloggers who are still doing 2009 version of blogging. I personally manage 20 self-hosted websites – this personal blog that doesn’t earn anything, 4 other sites for my 3 clients who pays monthly, 4 affiliate websites, and the rest are individual bloggers that I personally mentored and whose blogs are earning – and we’re profiting roughly half the President’s official salary stated in Wikipedia.

You might be wondering why I have to charge something for that ebook or buy it from me when I am already earning. This is because all things that given free is not worth it. Same principle applies as to why most of these bloggers have done jacked-up job on their blogs and sites and are asking me ridiculous prices for a single backlink – they’ve read a free few articles in the internet and think they are doing it right. All the examples and screenshots I have shown above are not just made-up. I have the tools, and tools don’t lie.

Another reason is that: anything given away for free, people will simply disregard it later on, will not continue, and do not give value to the useful information given to them. By putting a price tag means you not in it for a play; it means to say you are serious and very committed to do it.

Besides, it’s just a small incentive for all the 8 years of my experience shared to you, don’t you think?

Right now, you may think that I don’t have anything new to offer you compared to those Western/Caucasian/White people you may have researched online, so you’ll just simply “pass by” this opportunity. Let me tell you early on though: The book will not only re-educate you about what’s the current trend of digital marketing but I will also give you weekly to-do’s and task to keep you on track, which vendors and services (free or paid) to go to, and what to avoid. Along with it, I will also add a few restricted freebies personally given from me. I already have come up with 3 tempting ideas (one of this is giving 5x credit to use all the 4 crawling tools for each person who buys it).

So I hope this will make you excited. I am pretty much excited to write it as well. Those who want to grab the ebook with a pre-launched price, simply fill up the form below and we’ll message you once it’s out and about:

Ebook Pre-Listing

Reference

  1. Footprint – an obvious sign of search engine manipulation and can be used to by Google or competition to rip apart your network. Basically, not enough variety.
  2. GSA – a backlink tool/software that automatically create backlinks in bulk. If you want to stay ranked for long term then you should not use GSA backlinks as those backlinks are count of Spam.
  3. Outbound Links – any kind of links you create on your site that point externally to another website/blog.
  4. Referring Domains – (abbrev. RD) shows the total number of unique websites pointing to the target website URL
  5. Authority Websites – is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. This includes major news publishers, such as The Guardian, BBC, The Huffington Post, etc. (Source: https://searchenginewatch.com/sew/how-to/2429817/what-is-an-authority-website-and-can-i-become-one)
  6. Domain Authority – (abbrev. DA) a measure of the power of a domain name and is one of many search engine ranking factors. (Source: https://moz.com/learn/seo/domain-authority )
  7. Bounce Rate – represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. A high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. If site entrance pages are not relevant to your visitors then you can’t expect any conversion, sales, or leads. Your whole purpose of setting up a website has no commercial value.
  8. 301 Redirect – a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page.
  9. Link Juice – can be referred to the value, relevance or authority that a given link transmits to another page it’s linking to.
  10. Schema markup is microdata that you can use to help search engines parse and understand your website’s information more effectively.
  11. Google penalty – losing a significant amount of traffic and trust, even up to the point that your site has been de-indexed, or cannot be found in Google’s search engine.
  12. Google sandbox – is like a container, in which Google holds new websites, those with duplicate content and other bad sites. Those sites in the Sandbox are often isolated from the main index of Google. So, “sandboxed” sites do not appear for normal search terms. They feature only for very narrow terms, which are rarely used by searchers. Thus, these sites get little, if any search traffic.
  13. Website Silo Architecture – an internal website linking structure that (when executed properly) will tend to create higher rankings on the search engine for keywords contained within the silo structure.

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