How Important Is That Wee Business of Yours Anyway?

“What difference does it make anyway? I am only one small person in a very big world – and what I do cannot possible change the world.”

Isn’t it interesting how that little voice inside our heads can fool us?

It’s easy in a big and busy world to minimize the effect that we have on the world around us. What could we possibly do in our small business to effect change on the big banging machine we call business?

We can start small!

Anything big in the world started with one small thought. An idea perhaps, followed up with one small action. And then another. After a few moments or even days, another person sees the idea and decides to support or follow it.

This process repeats itself over and over until that one small thought is now a huge office building, or a new charitable organization or a trip to a third world country to build a well. But it all stated with one small thought, and perhaps one small action.

When we drive down the highway and see a construction crew and massive pieces of machinery working together to build a new mall, or a new subdivision I always marvel at how it takes shape. I wonder how anyone can look at a huge field and know where the roads go, where the sewers go and where all the rest of the services and buildings that will eventually pop up over time will be placed.

Most of us would agree that a project like that seems unmanageable.

The truth is that a project like that, that affects thousands of people every day – all started with one idea.

What about your business? Does it affect the world at large? The answer is yes, every day.

Case Study

I know a woman that started an elder care business. She began simply by caring for a senior on her street – visiting her every other day and having tea with her. In her own small way she affected not just the senior, but she also helped her extended family.

They had more peace of mind knowing someone was looking in on their mother. In having less stress about their mother, they all got along much better. The parents had less stress and did their jobs better, took better care of themselves and had more time for their children. The children’s grades went up and the businesses the mother worked in experienced higher than normal sales – as a result of her full attention at work. Higher sales meant they needed to expand and hire more people.

Meanwhile, the woman who started the elder care business now had four clients and realized she needed to train others to do what she was doing.

Such a small business – just in itself had already touched hundreds of lives.

Can one person with one small business change the world? Absolutely! Hundreds and even thousands at a time.

So next time you think about throwing in the towel, and that what you do is insignificant in the world – think again. Then throw yourself a mini party, pat yourself on the back and congratulate yourself. You make a difference every day. Each and every thing that you do affects thousands of people, minute by minute.

Take pride in what you are doing and then ask yourself how you can do it better. You are changing the world – making it a better place for all of us. And as your business grows – well…. you know the result!

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